Cognitive and affective responses to advertising / edited by Patricia Cafferata, Alice M. Tybout.
- Lexington, Mass. : Lexington Books, c1989.
- Conference Name:
- Conference on Advertising and Consumer Psychology. (4th : 1985 : Chicago, Ill.)
vii, 414 p. : ill. ; 24 cm.
- Advertising -- Psychological aspects -- Congresses.
Consumer behavior -- Congresses.
- Edited compilation of papers presented at the Fourth Annual Advertising and Consumer Psychology Conference, held in Chicago, Ill., July 11-12, 1985, sponsored by Division 23 of the American Psychological Association, the Marketing Science Institute, and Needham Harper Worldwide.
Includes bibliographies and index.
- Cafferata, Patricia.
Tybout, Alice M.
American Psychological Association. Division of Consumer Psychology.
Marketing Science Institute.
Needham Harper Worldwide.
- 066914830X (alk. paper)
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