Franklin

How to market to consumers : 10 ways to win / John A. Quelch.

Author/Creator:
Quelch, John A.
Publication:
New York : Wiley, c1989.
Format/Description:
Book
ix, 224 p. : ill. ; 24 cm.
Subjects:
Marketing -- United States.
Advertising -- United States.
Notes:
Includes index.
Bibliography: p. 207-214.
ISBN:
0471618535
OCLC:
18070112
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