Franklin

Customer-driven marketing : lessons from entrepreneurial technology companies / edited by Raymond W. Smilor.

Publication:
Lexington, Mass. : Lexington Books, c1989.
Format/Description:
Book
xxi, 190 p. : ill. ; 24 cm.
Status/Location:
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Details

Subjects:
High technology -- Marketing.
Technological innovations -- Marketing.
Notes:
Includes bibliographies and index.
Contributor:
Smilor, Raymond W.
ISBN:
0669211281 (alk. paper)
OCLC:
19222984