Franklin

Creativity in services marketing : what's new, what works, what's developing / edited by M. Venkatesan, Diane Schmalensee, and Claudia Marshall.

Publication:
Chicago, IL : American Marketing Association, 1986.
Conference Name:
Services Marketing Conference. (4th : 1985 : San Francisco, Calif.)
Series:
Proceedings series (American Marketing Association)
Format/Description:
Conference/Event
Book
[ii], 175 p. ; 28 cm.
Subjects:
Service industries -- Congresses.
Marketing -- Congresses.
Notes:
Papers presented at AMA's Services Marketing Conference held in San Francisco, September 8-11, 1985.
Includes bibliographical references.
Contributor:
Venkatesan, M., 1936-
Schmalensee, Diane H.
Marshall, Claudia.
American Marketing Association.
ISBN:
0877571791
OCLC:
12807576
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