Franklin

The anatomy of television advertising and its implications for department store merchandising.

Author/Creator:
Beimel, Eugene.
Publication:
[Philadelphia], 1947.
Format/Description:
Thesis/Dissertation
Book
iv, 115 numb. l. illus. 29 cm.
Local subjects:
Penn dissertations -- Business Administration. (search)
Business Administration -- Penn dissertations. (search)
Notes:
Thesis (M.B.A. in Business Administration)--Graduate Division of the Wharton School, University of Pennsylvania, 1947.
Bibliography: l. 114-115.
OCLC:
63060610
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