The anatomy of television advertising and its implications for department store merchandising.
- [Philadelphia], 1947.
iv, 115 numb. l. illus. 29 cm.
- Local subjects:
- Penn dissertations -- Business Administration. (search)
Business Administration -- Penn dissertations. (search)
- Thesis (M.B.A. in Business Administration)--Graduate Division of the Wharton School, University of Pennsylvania, 1947.
Bibliography: l. 114-115.
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