Franklin

Marketing research : meaning, measurement, and method / Donald S. Tull, Del I. Hawkins.

Author/Creator:
Tull, Donald S.
Publication:
New York : Macmillan, [1976]
Format/Description:
Book
xv, 736 p. : ill. ; 24 cm.
Status/Location:
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Details

Subjects:
Marketing research.
Notes:
Includes bibliographies and indexes.
Contributor:
Hawkins, Del I., joint author.
ISBN:
0024217409
OCLC:
1500319