Marketing research : meaning, measurement, and method / Donald S. Tull, Del I. Hawkins.

Author/Creator:: Tull, Donald S.
Publication:: New York : Macmillan, [1976]
Format/Description:: Book
xv, 736 p. : ill. ; 24 cm.
Status/Location:: Loading...

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Details

Subjects:: Marketing research.
Notes:: Includes bibliographies and indexes.
Contributor:: Hawkins, Del I., joint author.
ISBN:: 0024217409
OCLC:: 1500319