Franklin

Segmenting the industrial market / Thomas V. Bonoma, Benson P. Shapiro.

Author/Creator:
Bonoma, Thomas V.
Publication:
Lexington, Mass. : Lexington Books, c1983.
Format/Description:
Book
xi, 126 p. ; 24 cm.
Subjects:
Industrial marketing.
Market segmentation.
Notes:
Includes indexes.
Bibliography: p. 117-122.
Contributor:
Shapiro, Benson P.
ISBN:
0669065781
OCLC:
9441281
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy