Strategic international marketing / Philip R. Cateora.
- Publication:
- Homewood, Ill. : Dow Jones-Irwin, c1985.
- Format/Description:
- Book
xi, 428 p. : ill. ; 24 cm. - Status/Location:
-
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Details
- Subjects:
- Marketing -- Management.
Export marketing.
International business enterprises. - Notes:
- Includes bibliographical references and index.
- ISBN:
- 0870946412
- OCLC:
- 12821907