Franklin

Strategic international marketing / Philip R. Cateora.

Author/Creator:
Cateora, Philip R.
Publication:
Homewood, Ill. : Dow Jones-Irwin, c1985.
Format/Description:
Book
xi, 428 p. : ill. ; 24 cm.
Status/Location:
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Details

Subjects:
Marketing -- Management.
Export marketing.
International business enterprises.
Notes:
Includes bibliographical references and index.
ISBN:
0870946412
OCLC:
12821907