Franklin

Readings in industrial marketing / [edited by] Manoj K. Agarwal, Philip C. Burger, David A. Reid.

Publication:
Englewood Cliffs, N.J. : Prentice-Hall, c1986.
Format/Description:
Book
vi, 233 p. : ill. ; 23 cm.
Subjects:
Industrial marketing -- Addresses, essays, lectures.
Notes:
Includes bibliographies.
Contributor:
Agarwal, Manoj K., 1951-
Burger, Philip, 1940-
Reid, David A.
ISBN:
0137565453 (pbk.)
OCLC:
12189489
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