Franklin

Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W. Hendon.

Author/Creator:
Hendon, Donald W.
Publication:
New York : Quorum Books, 1989.
Format/Description:
Book
205 p. ; 24 cm.
Subjects:
Product management -- United States.
Business failures -- United States.
Marketing -- United States.
New products -- United States.
Notes:
Includes bibliographical references and indexes.
ISBN:
0899303048 (lib. bdg. : alk. paper)
OCLC:
19130199
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