Franklin

Contemporary marketing research; perspectives and applications [by] Norman A. P. Govoni.

Author/Creator:
Govoni, Norman A. P. comp.
Publication:
[Morristown, N.J.] General Learning Press [1972]
Format/Description:
Book
xi, 538 p. illus. 23 cm.
Status/Location:
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Details

Subjects:
Marketing research -- Addresses, essays, lectures.
Notes:
"A D. H. Mark publication."
Includes bibliographies.
OCLC:
482722