Franklin

MLA

Govoni, Norman A. P. Contemporary Marketing Research: Perspectives and Applications. [Morristown, N.J.]: General Learning Press, 1972.

APA

Govoni, N. A. P. (1972). Contemporary marketing research: perspectives and applications. [Morristown, N.J.]: General Learning Press.

Chicago

Govoni, Norman A. P. Contemporary Marketing Research: Perspectives and Applications. [Morristown, N.J.]: General Learning Press, 1972.