Franklin

Readings in the marketing research process. Edited by Keith K. Cox and Ben M. Enis.

Author/Creator:
Cox, Keith Kohn. comp.
Publication:
Pacific Palisades, Calif., Goodyear Pub. Co. [1973]
Format/Description:
Book
xiii, 400 p. 23 cm.
Status/Location:
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Details

Subjects:
Marketing research -- Addresses, essays, lectures.
Decision-making -- Addresses, essays, lectures.
Notes:
Companion vol. to the compilers' The marketing research process.
Includes bibliographical references.
Contributor:
Enis, Ben M. joint comp.
ISBN:
0876207786
OCLC:
749428