Franklin
Readings in the marketing research process. / Edited by Keith K. Cox and Ben M. Enis.
MLA
Cox, Keith Kohn, and Ben M Enis. Readings In the Marketing Research Process. .
APA
Cox, K. Kohn, & Enis, B. M. Readings in the marketing research process. .
Chicago
Cox, Keith Kohn, and Ben M. Enis. Readings In the Marketing Research Process..
