Franklin

The mature market : a strategic marketing guide to America's fastest growing population segment / Robert S. Menchin.

Author/Creator:
Menchin, Robert S.
Publication:
Chicago, Ill. : Probus Pub., c1989.
Format/Description:
Book
xvi, 265 p. : ill. ; 24 cm.
Subjects:
Marketing -- United States -- Management.
Older consumers -- United States.
Consumer behavior -- United States.
Notes:
Includes bibliographical references (p. 229-247) and index.
ISBN:
1557380821
OCLC:
20264684
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