Franklin

Focus groups : a guide for marketing & advertising professionals / Jane Farley Templeton.

Author/Creator:
Templeton, Jane Farley.
Publication:
Chicago, Ill. : Probus Pub. Co., c1987.
Format/Description:
Book
xiii, 315 p. ; 24 cm.
Subjects:
Marketing research
Advertising -- Research
Notes:
Includes bibliographies and index.
ISBN:
0917253787 :
OCLC:
15488812
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