Franklin

The great American blow-up : puffery in advertising and selling / Ivan L. Preston.

Author/Creator:
Preston, Ivan L., 1931-
Publication:
Madison : University of Wisconsin Press, 1975.
Format/Description:
Book
xvi, 368 p. ; 22 cm.
Subjects:
Advertising -- United States.
Selling
Advertising laws -- United States.
Notes:
Includes bibliographical references and index.
ISBN:
0299067300
OCLC:
1119566
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