Franklin

Consumer behavior : a managerial viewpoint / Chester R. Wasson.

Author/Creator:
Wasson, Chester R.
Publication:
Austin, Tex. : Austin Press, [1975]
Format/Description:
Book
xiv, 432 p. : ill. ; 24 cm.
Subjects:
Consumers
Notes:
Includes index.
Bibliography: p. [425]-427.
OCLC:
1217622
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