Franklin

Readings in basic marketing / E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz.

Publication:
Homewood, Ill. : R. D. Irwin, 1975.
Format/Description:
Book
x, 388 p. : ill. ; 23 cm.
Status/Location:
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Details

Subjects:
Marketing -- Addresses, essays, lectures.
Notes:
Includes bibliographical references.
Contributor:
McCarthy, E. Jerome (Edmund Jerome)
Grashof, John F.
Brogowicz, Andrew A.
ISBN:
0256015686
OCLC:
1323771