Marketing education : current status and a view for the 1980s / Patrick E. Murphy, Eugene R. Laczniak.

Author/Creator:

Murphy, Patrick E., 1948-

Publication:

Chicago : American Marketing Association, 1980.

Series:

American Marketing Association. Monograph series - American Marketing Association ; no.11.
Monograph series ; no.11

Format/Description:

Book
xi, 106 p. : ill. ; 23 cm.

Subjects:

Marketing -- Study and teaching.

Contributor:

Laczniak, Eugene R. joint author.
American Marketing Association.

ISBN:

0877571333

OCLC:

5946657

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