Franklin

Marketing education : current status and a view for the 1980s / Patrick E. Murphy, Eugene R. Laczniak.

Author/Creator:
Murphy, Patrick E., 1948-
Publication:
Chicago : American Marketing Association, 1980.
Series:
American Marketing Association. Monograph series - American Marketing Association ; no.11.
Monograph series ; no.11
Format/Description:
Book
xi, 106 p. : ill. ; 23 cm.
Subjects:
Marketing -- Study and teaching.
Contributor:
Laczniak, Eugene R. joint author.
American Marketing Association.
ISBN:
0877571333
OCLC:
5946657
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