Franklin

Advertising, competition, and public policy : a simulation study / Paul N. Bloom.

Author/Creator:
Bloom, Paul N.
Publication:
Cambridge, Mass. : Ballinger Pub. Co., c1976.
Format/Description:
Book
xiii, 203 p. : ill. ; 24 cm.
Status/Location:
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Details

Subjects:
Advertising.
Competition.
Advertising -- Costs.
Computer simulation.
Notes:
Includes bibliographical references and index.
ISBN:
0884102807
OCLC:
1859832