Franklin

Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business / Theodore Levitt, Scott Cunningham.

Author/Creator:
Levitt, Theodore, 1925-2006.
Publication:
Washington : American Bankers Association, c1979.
Format/Description:
Book
viii, 49 p. : ill. ; 28 cm.
Subjects:
Trust companies
Bank marketing
Contributor:
Cunningham, Scott. joint author.
OCLC:
5831445
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