Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business / Theodore Levitt, Scott Cunningham.
- Publication:
- Washington : American Bankers Association, c1979.
- Format/Description:
- Book
viii, 49 p. : ill. ; 28 cm. - Subjects:
- Trust companies
Bank marketing - Contributor:
- Cunningham, Scott. joint author.
- OCLC:
- 5831445
-
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