Marketing myopia in the trust business : a report for bank CEO's, heads of trust departments, and other line officers impacting the direction of the bank's trust business / Theodore Levitt, Scott Cunningham.

Author/Creator:

Levitt, Theodore, 1925-2006.

Publication:

Washington : American Bankers Association, c1979.

Format/Description:

Book
viii, 49 p. : ill. ; 28 cm.

Subjects:

Trust companies
Bank marketing

Contributor:

Cunningham, Scott. joint author.

OCLC:

5831445

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