Franklin

Multinational product strategy : a typology for analysis of worldwide product innovation and diffusion / Georges Leroy.

Author/Creator:
Leroy, Georges.
Publication:
New York : Praeger, 1976.
Format/Description:
Book
xviii, 220 p., : ill. ; 25 cm.
Series:
Praeger special studies in international economics and development
Status/Location:
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Details

Subjects:
International business enterprises -- Management.
Product management.
Notes:
Includes index.
Bibliography: p. 206-211.
ISBN:
0275559904 :
OCLC:
2088993