Franklin

Product management : a reader / Patrick Dunne, Susan Obenhouse.

Publication:
Chicago, Ill. : American Marketing Association, c1980.
Format/Description:
Book
vii, 174 p. : ill. ; 28 cm.
Status/Location:
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Details

Subjects:
Product management -- Addresses, essays, lectures.
Notes:
Includes bibliographical references.
Contributor:
Dunne, Patrick M.
Obenhouse, Susan.
ISBN:
0877571473
OCLC:
6761309