Franklin

Multinational product management / edited by Warren J. Keegan and Charles S. Mayer.

Publication:
Chicago : American Marketing Association, [1977]
Format/Description:
Book
vi, 184 p. ; 23 cm.
Subjects:
Product management -- Congresses.
Export marketing -- Congresses.
Notes:
Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.
Contributor:
Keegan, Warren J.
Mayer, Charles S.
Marketing Science Institute.
American Marketing Association.
ISBN:
0877570922
OCLC:
2896107
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