Franklin

New and improved : the story of mass marketing in America / Richard S. Tedlow.

Author/Creator:
Tedlow, Richard S.
Publication:
New York : Basic Books, c1990.
Format/Description:
Book
xi, 481 p. : ill. ; 24 cm.
Subjects:
Marketing -- United States -- History.
Marketing -- United States -- Case studies.
Notes:
Includes bibliographical references (p. [441]-466) and index.
ISBN:
0465050239 :
OCLC:
20670088
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