Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
- Publication:
- Homewood, Ill. : R. D. Irwin, 1977.
- Format/Description:
- Book
xii, 692 p. : ill. ; 24 cm. - Edition:
- 4th ed.
- Status/Location:
-
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Details
- Subjects:
- Marketing research.
- Notes:
- Includes bibliographical references and index.
- Contributor:
- Westfall, Ralph L. joint author.
Stasch, Stanley F. joint author. - ISBN:
- 0256018383
- OCLC:
- 3169755