Franklin

Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.

Author/Creator:
Boyd, Harper W.
Publication:
Homewood, Ill. : R. D. Irwin, 1977.
Format/Description:
Book
xii, 692 p. : ill. ; 24 cm.
Edition:
4th ed.
Status/Location:
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Details

Subjects:
Marketing research.
Notes:
Includes bibliographical references and index.
Contributor:
Westfall, Ralph L. joint author.
Stasch, Stanley F. joint author.
ISBN:
0256018383
OCLC:
3169755