The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse.
- Standardized Title:
- The beginning of marketing thought in the United States
- Other Title:
- The beginning of marketing thought in the United States.
- New York : Arno Press, 1978.
- University of Texas. Bureau of Business Research. Studies in marketing ; no. 3, [etc.]
A Century of marketing
Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively.
viii, 88, 104 p. ; 24 cm.
- Marketing -- United States.
- Bibliography: p. 79-88.
- Converse, Paul Dulaney, 1889- Fifty years of marketing in retrospect. 1978.
- 0405111614 :
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