Franklin

The beginning of marketing thought in the United States and Fifty years of marketing in retrospect / Paul D. Converse.

Author/Creator:
Converse, Paul D. (Paul Dulaney), 1889-1968.
Standardized Title:
The beginning of marketing thought in the United States
Other Title:
The beginning of marketing thought in the United States.
Publication:
New York : Arno Press, 1978.
Series:
University of Texas. Bureau of Business Research. Studies in marketing ; no. 3, [etc.]
A Century of marketing
Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively.
Format/Description:
Book
viii, 88, 104 p. ; 24 cm.
Subjects:
Marketing -- United States.
Notes:
Bibliography: p. 79-88.
Contains:
Converse, Paul Dulaney, 1889- Fifty years of marketing in retrospect. 1978.
ISBN:
0405111614 :
OCLC:
4192444
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