Franklin

Persuasion in marketing : the dynamics of marketing's great untapped resource / Horace S. Schwerin and Henry H. Newell ; foreword by Mary Wells Lawrence.

Author/Creator:
Schwerin, Horace S., 1914-
Publication:
New York : Wiley, c1981.
Format/Description:
Book
xiii, 259 p. : ill. ; 24 cm.
Status/Location:
Loading...

Get It

Details

Subjects:
Marketing.
Persuasion (Psychology).
Notes:
"A Ronald Press publication."
Includes bibliographical references and index.
Contributor:
Newell, Henry H., 1914- joint author.
ISBN:
0471045543
OCLC:
6790249