Franklin

Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute, with support of National Science Foundation / edited by H. Keith Hunt.

Publication:
Cambridge, Mass. : Marketing Science Institute, 1977.
Series:
Report (Marketing Science Institute) no. 77-103
Report / Marketing Science Institute ; no. 77-103
Format/Description:
Book
vi, 490 p. : ill. ; 28 cm.
Subjects:
Consumers -- Congresses.
Motivation research (Marketing) -- Congresses.
Consumer complaints -- Congresses.
Notes:
"Papers...presented at a conference...held in Chicago, April 11-13, 1976."
Includes bibliographies.
Contributor:
Hunt, H. Keith. ed.
Marketing Science Institute.
OCLC:
26685910
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