Franklin

Advertising / William H. Bolen.

Author/Creator:
Bolen, William H., 1943-
Publication:
New York : Wiley, c1981.
Series:
Wiley series in marketing
Format/Description:
Book
xviii, 504 p. : ill. ; 24 cm.
Subjects:
Advertising -- United States.
Advertising
Notes:
Includes bibliographical references and index.
ISBN:
047103486X
OCLC:
6532688
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