Advertising / William H. Bolen.

Author/Creator:

Bolen, William H., 1943-

Publication:

New York : Wiley, c1981.

Series:

Wiley series in marketing

Format/Description:

Book
xviii, 504 p. : ill. ; 24 cm.

Subjects:

Advertising -- United States.
Advertising

Notes:

Includes bibliographical references and index.

ISBN:

047103486X

OCLC:

6532688

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