Franklin

Creative strategy and tactics in advertising : a managerial approach to copywriting and production / Sherilyn K. Zeigler, J. Douglas Johnson.

Author/Creator:
Zeigler, Sherilyn K.
Publication:
Columbus, Ohio : Grid Pub., c1981.
Series:
Grid series in advertising and journalism
Format/Description:
Book
324 p. : ill. ; 26 cm.
Subjects:
Advertising
Notes:
Includes bibliographical references and index.
Contributor:
Johnson, J. Douglas, 1918- joint author.
ISBN:
0882442295 (pbk.)
OCLC:
6555402
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