Franklin

Complete handbook of profitable marketing research techniques / Robert P. Vichas.

Author/Creator:
Vichas, Robert P.
Publication:
Englewood Cliffs, N.J. : Prentice-Hall, c1982.
Format/Description:
Book
432 p. : ill. ; 29 cm.
Subjects:
Marketing research.
Notes:
Includes index.
ISBN:
0131611585
OCLC:
7875319
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