Complete handbook of profitable marketing research techniques / Robert P. Vichas.

Author/Creator:

Vichas, Robert P.

Publication:

Englewood Cliffs, N.J. : Prentice-Hall, c1982.

Format/Description:

Book
432 p. : ill. ; 29 cm.

Subjects:

Marketing research.

Notes:

Includes index.

ISBN:

0131611585

OCLC:

7875319

Online:

Online access from HathiTrust during COVID-19 — only for students, active faculty, and permanent staff
http://catalog.hathitrust.org/api/volumes/oclc/7875319.html

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