Planned innovation : a dynamic approach to strategic planning and the successful development of new products / by Frank R. Bacon, Jr. and Thomas W. Butler, Jr.
- Edition:
- 2nd ed.
- Publication:
- Ann Arbor, MI : Industrial Development Division, Institute of Science and Technology, University of Michigan, 1981.
- Format/Description:
- Book
xv, 243 p. : ill. ; 24 cm. - Subjects:
- New products
Product management
Diffusion of innovations - Notes:
- Includes bibliographical references.
- Contributor:
- Butler, Thomas W.
- ISBN:
- 0938654322
- OCLC:
- 7890146
- Online:
- Online access from HathiTrust during COVID-19 — only for students, active faculty, and permanent staff
http://catalog.hathitrust.org/api/volumes/oclc/7890146.html -
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