Franklin

Planned innovation : a dynamic approach to strategic planning and the successful development of new products / by Frank R. Bacon, Jr. and Thomas W. Butler, Jr.

Author/Creator:
Bacon, Frank R.
Edition:
2nd ed.
Publication:
Ann Arbor, MI : Industrial Development Division, Institute of Science and Technology, University of Michigan, 1981.
Format/Description:
Book
xv, 243 p. : ill. ; 24 cm.
Subjects:
New products
Product management
Diffusion of innovations
Notes:
Includes bibliographical references.
Contributor:
Butler, Thomas W.
ISBN:
0938654322
OCLC:
7890146
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