Franklin

Big business blunders : mistakes in multinational marketing / David A. Ricks.

Author/Creator:
Ricks, David A.
Publication:
Homewood, Ill. : Dow Jones-Irwin, 1983.
Series:
Irwin series in marketing.
Format/Description:
Book
x, 158 p. : ill. ; 23 cm.
Subjects:
Export marketing.
International business enterprises.
Notes:
Bibliography: p. 155-158.
ISBN:
0256028508 (pbk.)
OCLC:
9049195
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