Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson.

Edition:

2nd ed.

Publication:

Boston : Allyn and Bacon, c1983.

Format/Description:

Book
xiii, 483 p. : ill. ; 24 cm.

Subjects:

Marketing -- Management -- Addresses, essays, lectures.

Notes:

Includes bibliographies.

Contributor:

Kerin, Roger A.
Peterson, Robert A.

ISBN:

0205079229 (pbk.)

OCLC:

8627706

Online:

Online access from HathiTrust during COVID-19 — only for students, active faculty, and permanent staff
http://catalog.hathitrust.org/api/volumes/oclc/8627706.html

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