Franklin

Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson.

Edition:
2nd ed.
Publication:
Boston : Allyn and Bacon, c1983.
Format/Description:
Book
xiii, 483 p. : ill. ; 24 cm.
Subjects:
Marketing -- Management -- Addresses, essays, lectures.
Notes:
Includes bibliographies.
Contributor:
Kerin, Roger A.
Peterson, Robert A.
ISBN:
0205079229 (pbk.)
OCLC:
8627706
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