Franklin

MLA

Kerin, Roger A, and Robert A Peterson. Perspectives On Strategic Marketing Management. 2nd ed. Boston: Allyn and Bacon, 1983.

APA

Kerin, R. A, & Peterson, R. A. (1983). Perspectives on strategic marketing management. 2nd ed. Boston: Allyn and Bacon.

Chicago

Kerin, Roger A., and Robert A Peterson. Perspectives On Strategic Marketing Management. 2nd ed. Boston: Allyn and Bacon, 1983.