Managing marketing information / Nigel Piercy and Martin Evans.

Author/Creator:

Piercy, Nigel.

Publication:

London : Croom Helm, c1983.

Format/Description:

Book
223 p. : ill. ; 23 cm.

Subjects:

Marketing -- Management.
Marketing research.
Management information systems.

Notes:

Includes bibliographies and index.

Contributor:

Evans, Martin (Martin J.)

ISBN:

0709920253 : 0709920261 (pbk.)

OCLC:

11134355

Online:

Online access from HathiTrust during COVID-19 — only for students, active faculty, and permanent staff
http://catalog.hathitrust.org/api/volumes/oclc/11134355.html

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