Franklin

Managing marketing information / Nigel Piercy and Martin Evans.

Author/Creator:
Piercy, Nigel.
Publication:
London : Croom Helm, c1983.
Format/Description:
Book
223 p. : ill. ; 23 cm.
Subjects:
Marketing -- Management.
Marketing research.
Management information systems.
Notes:
Includes bibliographies and index.
Contributor:
Evans, Martin (Martin J.)
ISBN:
0709920253 : 0709920261 (pbk.)
OCLC:
11134355
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