Franklin

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

Author/Creator:
Schiffman, Leon G.
Edition:
2nd ed.
Publication:
Englewood Cliffs, N.J. : Prentice-Hall, c1983.
Format/Description:
Book
xix, 615 p. : ill. ; 25 cm.
Subjects:
Consumers.
Motivation research (Marketing).
Notes:
Includes bibliographical references and index.
Contributor:
Kanuk, Leslie Lazar.
ISBN:
0131688804
OCLC:
9019278
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