Franklin

Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt and Andrew A. Mitchell.

Other records:
Publication:
Hillsdale, N.J. : L. Erlbaum Associates, 1985.
Conference Name:
Conference on Advertising and Consumer Psychology. (2nd : 1983 : Chicago, Ill.)
Format/Description:
Conference/Event
Book
ix, 305 p. : ill. ; 24 cm.
Subjects:
Advertising -- Psychological aspects -- Addresses, essays, lectures.
Notes:
Papers from the Second Annual Conference on Advertising and Consumer Psychology held in Chicago, Ill., May 1983.
Includes bibliographies and indexes.
Contributor:
Alwitt, Linda F.
Mitchell, Andrew A., 1939-
ISBN:
0898595150
OCLC:
11599264
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