Proceedings of the annual meeting of the Southern Marketing Association.
- Other Title:
- Marketing : moving toward the 21st century 1996
Enriching marketing practice and education 1997
- Carbondale, Ill. : Southern Marketing Association, 1980-1997.
v. ; 28 cm.
- Southern Marketing Association. Proceedings: Southern Marketing Association conference
- Continued By:
- Society for Marketing Advances. Meeting. Proceedings of the Annual Meeting of the Society for Marketing Advances
- Marketing -- Congresses.
Marketing -- Study and teaching -- Congresses.
- Vols. for 1980- have also distinctive titles.
Vols. for 1980- issued jointly with Southern Illinois University at Carbondale.
- Finding Aid/Index:
- 1973-1985; 1 v. (includes indexing for previous title).
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