Franklin

Proceedings of the annual meeting of the Southern Marketing Association.

Author/Creator:
Southern Marketing Association.
Other Title:
Marketing : moving toward the 21st century 1996
Enriching marketing practice and education 1997
Publication:
Carbondale, Ill. : Southern Marketing Association, 1980-1997.
Format/Description:
Journal/Periodical
v. ; 28 cm.
1980-1997.
Continues:
Southern Marketing Association. Proceedings: Southern Marketing Association conference
Continued By:
Society for Marketing Advances. Meeting. Proceedings of the Annual Meeting of the Society for Marketing Advances
Subjects:
Marketing -- Congresses.
Marketing -- Study and teaching -- Congresses.
Notes:
Vols. for 1980- have also distinctive titles.
Vols. for 1980- issued jointly with Southern Illinois University at Carbondale.
Finding Aid/Index:
1973-1985; 1 v. (includes indexing for previous title).
OCLC:
8429221
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