Franklin

Survey of buying power.

Other Title:
Survey of buying power and media markets 1997-
SM survey of buying power <1963->
Sales management survey of buying power <1963->
Publication:
New York, N.Y. : Bill Bros. Publications
Format/Description:
Journal/Periodical
v. : ill. ; 28-30 cm.
Annual
Ceased with: 2005.
Continues:
Survey of media markets
Continued By:
Survey of media markets
Subjects:
Purchasing power -- United States -- Statistics -- Periodicals.
Consumption (Economics) -- United States -- Statistics -- Periodicals.
Market surveys -- United States -- Statistics -- Periodicals.
United States -- Population -- Statistics -- Periodicals.
Summary:
Includes advertising matter.
Notes:
Published by: VNU business publications USA, <2005>.
Description based on: June 10, 1963; title from cover.
Latest issue consulted: 2005.
Issued <1981>-1990 in 2 pts.; the first, issued each summer, carrying no designation; the second, issued each fall, designated: Part 2.
Numbered issues of: Sales management, <1963-1973>; Sales & marketing management, <1976-1991>.
Part 2 continued in 1991 by: Survey of media markets; re-absorbed in 1995.
ISSN:
0361-1329
OCLC:
1914575
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