Franklin

The contribution of research to product management and new product development / Jerry Wind.

Author/Creator:
Wind, Jerry.
Publication:
Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1984]
Format/Description:
Book
15 leaves : ill. ; 28 cm.
Series:
Working paper (Wharton School. Marketing Dept.) ; no. 84-015.
Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 84-015
Status/Location:
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Details

Notes:
Includes bibliographical references.
Contributor:
Wharton School. Marketing Dept.
OCLC:
248984017