A simple heuristic for selecting "good" products in conjoint analysis Paul E. Green and Abba M. Krieger.

Author/Creator:

Green, Paul E.

Publication:

Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1985]

Series:

Working paper (Wharton School. Marketing Dept.) ; no. 84-030R.
Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 84-030R

Format/Description:

Book
31 leaves ; 28 cm.

Notes:

"September 1985."
Includes bibliographical references.

Contributor:

Krieger, Abba M.
Wharton School. Marketing Dept.

OCLC:

248985479

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