Franklin

A simple heuristic for selecting "good" products in conjoint analysis Paul E. Green and Abba M. Krieger.

Author/Creator:
Green, Paul E.
Publication:
Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1985]
Series:
Working paper (Wharton School. Marketing Dept.) ; no. 84-030R.
Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 84-030R
Format/Description:
Book
31 leaves ; 28 cm.
Notes:
"September 1985."
Includes bibliographical references.
Contributor:
Krieger, Abba M.
Wharton School. Marketing Dept.
OCLC:
248985479
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