An exchange theory model of interpersonal communication / Hubert Gatignon, Thomas S. Robertson.
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 
1 v. (unpaged) : ill. ; 28 cm.
- Working paper (Wharton School. Marketing Dept.) ; no. 85-055.
Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 85-055