Franklin

An exchange theory model of interpersonal communication / Hubert Gatignon, Thomas S. Robertson.

Author/Creator:
Gatignon, Hubert.
Publication:
Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1985]
Format/Description:
Book
1 v. (unpaged) : ill. ; 28 cm.
Series:
Working paper (Wharton School. Marketing Dept.) ; no. 85-055.
Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 85-055
Status/Location:
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Other records:
Notes:
"November 1985."
Originally published as Working paper no.85-040.
Includes bibliographical references.
Contributor:
Robertson, Thomas S.
Wharton School. Marketing Dept.
OCLC:
27884931