Marketing hype : a new perspective for new product research and introduction / Jerry Wind and Vijay Mahajan.

Author/Creator:

Wind, Jerry.

Publication:

[Philadelphia, Pa.] : Marketing Dept., Wharton School of Pennsylvania, [1986]

Format/Description:

Book
14 leaves : ill. ; 28 cm.

Series:

Wharton School. Marketing Dept. (Series) ; no. 86-015.
Marketing Dept. Wharton ; 86-015

Status/Location:

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