Franklin

Marketing hype : a new perspective for new product research and introduction / Jerry Wind and Vijay Mahajan.

Author/Creator:
Wind, Jerry.
Publication:
[Philadelphia, Pa.] : Marketing Dept., Wharton School of Pennsylvania, [1986]
Format/Description:
Book
14 leaves : ill. ; 28 cm.
Series:
Wharton School. Marketing Dept. (Series) ; no. 86-015.
Marketing Dept. Wharton ; 86-015
Status/Location:
Loading...

Get It

Details

Notes:
Working paper.
"May 1986."
Includes bibliographical references.
Contributor:
Mahajan, Vijay.
Wharton School. Marketing Dept.
OCLC:
248986115