Predictive accuracy of tree structured models versus conjoint analysis / Paul E. Green, Jinho Kim, Bruce Shandler.
- Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., 
27 leaves : ill. ; 28 cm.
- Working paper (Wharton School. Marketing Dept.) ; no. 89-002.
Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 89-002