Franklin

Children's receptivity to proprietary medicine advertising / Thomas S. Robertson, John R. Rossiter, Terry C. Gleason.

Author/Creator:
Robertson, Thomas S.
Publication:
Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1979]
Format/Description:
Book
25 p. ; 28 cm.
Series:
Marketing Department working paper series ; no. 79-008
Status/Location:
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Details

Notes:
Includes bibliographical references.
Contributor:
Rossiter, John R.
Gleason, Terry C.
Wharton School. Marketing Dept.
OCLC:
248991398