Franklin

Promotionscan, a system for improving promotion productivity for retailers and manufacturers using scanner data and household using panael data / by Leonard M. Lodish.

Author/Creator:
Lodish, Leonard M.
Publication:
Philadelphia, Pa. : Wharton School, University of Pennsylvania, Marketing Dept., [1989]
Series:
Working paper (Wharton School. Marketing Dept.) ; no. 89-007R.
Working paper / Wharton School, University of Pennsylvania, Marketing Dept. ; no. 89-007R
Format/Description:
Book
36, 3 leaves : ill. ; 28 cm.
Notes:
Includes bibliographical references.
Contributor:
Wharton School. Marketing Dept.
OCLC:
187445298
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