Franklin

Serving the ageless market : strategies for selling to the fifty-plus market / David B. Wolfe.

Author/Creator:
Wolfe, David B.
Other Title:
Fifty-plus market.
Publication:
New York : McGraw-Hill, c1990.
Format/Description:
Book
xviii, 302 p. : ill. ; 24 cm.
Subjects:
Marketing -- United States -- Management.
Older consumers -- United States.
Consumer behavior -- United States.
Notes:
Includes index.
ISBN:
0070714061 :
OCLC:
21081720
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